Press Release
October 29, 2007
Alltech Announces HYGAIN Feeds as Official Australian Feed Partner
[Melbourne, Victoria]- Alltech, a global leader in animal nutrition, has announced HYGAIN Feeds as the Official Australian Feed Partner of the Alltech FEI World Equestrian Games 2010™
Dr. Pearse Lyons, president and founder of Alltech and Greg Manley, Managing Director of HYGAIN Feeds
The announcement was made at the Alltech Asia-Pacific Lecture Tour in Melbourne, Victoria on Monday, 29 October by Dr. Pearse Lyons, president and founder of Alltech and Greg Manley, Managing Director of HYGAIN Feeds.
The strategic partnership will allow HYGAIN to play a significant role in the Alltech FEI World Equestrian Games. Working closely with Alltech, the company will be part of a loyalty program which will include sales, marketing and collaborative advertising support as well as hospitality opportunities for partners in the build-up to the Alltech FEI World Equestrian Games.
The Alltech FEI World Equestrian Games reflects Alltech’s passion about animal performance and the company’s core values of 'Passion, Performance and Excellence'. The Games will be held in Lexington, Kentucky from September 25 to October 10, 2010. Riders from around the world will compete in the eight disciplines that comprise the Games including: show jumping, dressage, eventing, driving, endurance, vaulting, reining and for the first time in concurrence with the other seven, para-equestrian disciplines.
Feeding champions since 1983, HYGAIN has been leading the way in the area of equine science and nutrition for over twenty years. The company pride themselves in producing consistent, high quality feeds for all equine disciplines. HYGAIN has developed a reputation for producing high quality consistent feeds that has allowed it to grow to become one of Australia’s leading equine feed providers.
The company’s dedicated mill produces micronised grains, formulated feeds and concentrates, feeding champion horses in 15 countries throughout Australasia, Asia, the Middle East and Europe.
"HYGAIN are excited to be part of the Alltech FEI World Equestrian Games 2010 as an official feed sponsor. We look forward to further strengthening our current relationship with Alltech in the lead up to the games to deliver maximum value to all involved in this elite event. It’s a perfect partnership match with HYGAIN, Alltech and the Alltech FEI World Equestrian Games all striving to deliver superior results and lift the benchmark on quality and performance for others to follow," said Greg Manley.
Alltech is committed to equine nutrition research, producing and delivering all-natural feed ingredients such as Bio-Mos, Yea-Sacc1026®, Bioplex® organic trace minerals, Mycosorb® and Sel-Plex® organic selenium to optimise horse health and performance.
Alltech is the proud sponsor of the Alltech FEI World Equestrian Games 2010™.
Press Contact Information
Members of the press requiring further information, please contact:
Christina Lombard
Telephone: +353 1 825 2244
Facsimile: +353 1 825 2668
email:clombard@alltech.com
