Press Release
October 29, 2007
Alltech Announces Nutritech as New Zealand Supplement Partner
[Auckland]- Alltech, a global leader in animal nutrition, has announced Nutritech International as the New Zealand Supplement Partner of the Alltech FEI World Equestrian Games 2010™.
The announcement was made at the Alltech Asia-Pacific Lecture Tour in Auckland, New Zealand on Monday, 29 October by Dr. Pearse Lyons, president and founder of Alltech and Tony Manning, General Manager of Nutritech.
Nutritech announced as New Zealand supplement partner for Alltech FEI World Equestrian Games.Left-right: Dr Pearse Lyons, Founder and President of Alltech, Emily Boyd, Alltech Pacific Rim Marketing Manager, Keri Clarke, Nutritech Marketing Coordinator and Tony Manning, Nutritech General Manager.
Dr. Lyons explained, “This partnership program is a unique opportunity for companies involved in equine nutrition to be linked to this prestigious event.”
The strategic partnership will allow Nutritech to play a significant role in the Alltech FEI World Equestrian Games. Working in collaboration with Cundy Technical Services, the company will be part of a global loyalty program which will include sales, marketing and collaborative advertising support as well as hospitality opportunities for partners in the build-up to the Alltech FEI World Equestrian Games.
“Nutritech has had a long standing relationship with Alltech, and we see this partnership with Alltech for the Alltech FEI World Equestrian Games as an opportunity to strengthen this relationship further. Nutritech utilises the well-researched products from Alltech in formulating market leading supplements to optimise equine performance.” said Tony Manning.
The Alltech FEI World Equestrian Games reflects Alltech’s passion about animal performance and the company’s core values of 'Passion, Performance and Excellence'. The Games will be held in Lexington, Kentucky from September 25 to October 10, 2010. Riders from around the world will compete in the eight disciplines that comprise the Games including: show jumping, dressage, eventing, driving, endurance, vaulting, reining and for the first time in concurrence with the other seven, para-equestrian disciplines.
New Zealand owned and operated since 1915, Nutritech has become known for innovation and quality products for improved equine health and productivity. The company’s locally based team of Sales Specialists cover New Zealand, offering unparalleled service levels for support, product availability and delivery. With factories in Auckland and Christchurch, a direct to customer delivery network and a sales team servicing customers throughout New Zealand, Nutritech provides an extensive range of proven products for all classes of horses, from thoroughbreds to ponies.
Alltech is committed to equine nutrition research, producing and delivering all-natural feed ingredients such as Yea-Sacc1026®, Bioplex® organic trace minerals, Mycosorb® and Sel-Plex® organic selenium to optimise horse health and performance.
Press Contact Information
Members of the press requiring further information, please contact:
Christina Lombard
Telephone: +353 1 825 2244
Facsimile: +353 1 825 2668
email:clombard@alltech.com
