Within three hours of the public ticket sales launch for the 2010 Alltech FEI World Equestrian Games, tens of thousands of tickets had already been purchased for the world’s most prestigious equestrian competition.

Tickets have already been reserved in each of the 49 competition sessions available for the 2010 Games, including Opening and Closing Ceremonies.

The Alltech FEI World Equestrian Games will feature eight world championships in equestrian sport at the Kentucky Horse Park from September 25 to October 10, 2010.  Tickets are on sale at www.alltechfeigames.com, www.ticketmaster.com, all Ticketmaster outlets, and the Ticketmaster hotline at 1-800-745-3000.

“Ticket sales have already far-exceeded our expectations,” said World Games 2010 Foundation CEO Jamie Link.  “By the end of this first day of public sales, more than 20 percent of tickets for the Alltech FEI World Equestrian Games will be reserved.”

As expected by the Foundation, sessions for final rounds of competition are showing particularly strong interest, as well as opening and closing ceremonies and the reining freestyle exhibition.

A demographic breakdown of countries represented in the first wave of ticket sales will be available this week.  Ticketholders are already visiting www.alltechfeigames.com to plan their trips to Kentucky, where spectator information includes:
--Housing and Accommodations
--On-site Parking Permits available for purchase
--Headset rentals for competition coverage
--Travel and Tourism information

Spectators can find out more about traveling to Kentucky at www.kentuckytourism.com and www.visitlex.com.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale. Her Royal Highness Princess Haya is the current president of the FEI. The Games are held every four years, and this will be the first occurrence in the United States. The Games run for 16 days in 2010, Saturday, September 25 – Sunday, October 10.  

The 2010 Games are expected to have a statewide economic impact of $150 million, and other current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc. and Rood and the University of Kentucky.  For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.